As of this morning, I've received no fewer than 147 emails from assorted vendors wishing me a Happy Thanksgiving.
The text messages started flowing at 11am yesterday. I'm sure that by 5pm they'll reach a fever pitch, flowing as freely as the wine being passed around many Thanksgiving tables.
Oh, you cared enough to send me a mass text? Or to email me a generic graphic wishing me a Happy Thanksgiving? Why, you SHOULDN'T HAVE. No, really. You shouldn't have.
Don't get me wrong. I appreciate you thinking about me.
Or, in most cases, not forgetting about me is perhaps more of an accurate statement.
Come on now - you know exactly what I'm talking about. You're going through your email list or scrolling through your contacts going, "did I miss anyone?"
Don't get me wrong. If someone wishes me a Happy Thanksgiving during the course of a conversation, I'm all in. I'm not one of those people who gets all offended at the mention of a holiday. I celebrate Christmas, Thanksgiving, Easter, Halloween, birthdays, and just about every day that I have an excuse to eat cake or turkey. Even if it's a holiday that's not my religion. Because I believe we're all children of the Big Baker in the Sky. Society is too damn politically correct for itself these days.
Here's what I'm getting at. How about a little personalization, ya know? How about making me feel like I'm an important customer...not just another customer?
Your customers are thinking it. Hell, you are probably thinking it too. And now you're shaking your head in agreement because you realize what a bozo move you've been pulling on every major (or minor) holiday.
So here's your marketing challenge...should you choose to accept it. Stop the mass texts and emails right now, because nobody cares. They just DON'T.
Find a different reason to contact them on a regular basis - just because.
Drop by the office with some cupcakes on National Cupcake Day just because and tell your customers you wanted to let them know how much you appreciate them.
Call them out of the blue to see how their family is doing.
Send them a personalized email.
Text them a random thought.
But copying me on a mass email wishing me a Happy Thanksgiving? Really - you shouldn't have.