It's a campaign targeting senior citizens.
In a good way.
This time? Free hair cuts just in time for the holidays.
This will mark the fourth campaign we're doing in conjunction with Always Best Care Senior Services of Central CT. It's an ongoing series of campaigns called Make a Senior Smile.
Later this month, we'll have the pleasure of filming for four hours at Michael Anthony's Barber Shop in Farmington, CT. Michael Anthony and Always Best Care have teamed up to provide free hair cuts with senior citizens. All they're asking for in return? Just a smile.
We'll film the entire event and share it with you...to hopefully share with your friends and family to help inspire others.
What are YOU doing this year to #MakeASeniorSmile?
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And just in case you missed it - here was the first campaign earlier this year.