Looking to establish yourself as a thought leader? Stop worrying about search engine optimization and start doing this.
Earlier this year, we produced a video for the Connecticut Children’s Medical Center when superheroes descended upon the hospital. We weren’t looking for money, fame or glory. We filmed it because it was the right thing to do.
The unintentional byproduct? Social equity…which drove several new clients.
Social equity. It’s the leverage you have when people start seeing you and hearing your name on a regular basis. It’s the benefit of providing tremendous amounts of value to others without asking for anything in return.
You value equity in your car and in your home. It’s time you start valuing social equity as well. So here are the three reasons why you need to revamp your “why” when it comes to blogging.
- Public Relations Wins
Part of that “social” and “brand” equity is that you turn yourself into a public relations machine. It helps raise your views on a specific industry or topic and helps establish your subject matter expertise. Articles I’ve written have resulted in feature stories in Bloomberg Business, AOL, Yahoo and more. That was never the intent…but it sure was a win.
- Make New Contacts
You’ll develop an audience. You’ll “meet” people through comments and social media. If your content is strong enough, others will start sharing it. Now the burden is on you to make sure you turn those contacts into lasting relationships.
- You’ll Develop A Thick Skin
Writing puts you on a platform…and you need to be able to respond to the good and the bad. You make a statement or take a stance (at least the best writers do) and you need to be prepared to stand behind that and defend it. People won’t always say what you want to hear….but they’ll often tell you what you need to hear. It will help you become a better writer and a better leader.
What writers do YOU follow…and what lessons have you learned from them?
Kyle Reyes is President and CEO of The Silent Partner Marketing. He's also an acclaimed Keynote Speaker on entrepreneurship, leadership, marketing and social media. You can find him on Facebook and Twitter.