It's often a strategic combination of public relations and marketing that conquers the impossible.
2016 is shaping up to be the year of the live streaming video. Facebook has formally launched Facebook Live for an expanded group of beta testers and will be rolling it out to everyone else later this year.
Meerkat and Periscope continue to battle for market dominance.
And then there's Blab.im - the live-streaming social media platform that's absolutely exploded...albeit a little more quietly.
Please tell me you've heard of it by now. If you haven't...you need to get on this boat - now. It's a platform that allows up to four people to video chat simultaneously as an audience watches and comments. You can also instantly switch out the four video chatters.
So far, we've used it to interview entrepreneurs. Business executives. Marketers.
And this Wednesday, the CEO of Blab himself - Shaan Puri.
We'll dive into the story of the rise of his company...the challenges he has faced...and the future of Blab for marketers and business owners.
So how did we score this interview? It's simple. Public relations fused with a little marketing.
Alison Podworkski, founder of Alison May Public Relations, has become a serial blogger in the past year. She's made it her goal to use content marketing to bring exposure to her company, our agency and all of her other clients. She announces some of the latest trends in social media and marketing through her blogs. She rolls out tips and tricks constantly. So it was nothing new when she wrote a blog about Blab. That's the marketer in it - whether she knows it or not.
Then the PR came out. She started tweeting it at media outlets. And at Blab. Lo and behold, who responds to her? The CEO of the company.
It's not often you get to pick the brain of the head of one of the fastest growing social media platforms in the world. So use this opportunity.
Give us your questions. Actually - better yet. Join us on the Blab. It takes place this Wednesday, January 27, at 12pm EST. You can ask questions, share your thoughts and maybe even be a live guest yourself. Click here to get ready for the show and to subscribe so you don't miss it. See you Wednesday!
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Kyle Reyes is President and CEO of The Silent Partner Marketing. He's also an acclaimed Keynote Speaker on entrepreneurship, leadership, marketing and social media. You can find him on Facebook, Twitter, Instagram and on Snapchat @dasilentpartner.